There is number of factors by which Google decides your page rankings. Not only that, there are some factors which you may not know matter, but actually, affect the SEO. When the SEO was mere an algorithm, things were easy, but now with these metrics, page rankings are defined accurately, which is a good thing. Let’s find out some hidden metrics that can significantly affect the SEO game of your website.
Click Through Rates
There is a debate that click-through rates don’t matter in the SEO, and Google never told us directly, but research says it does. The better clicks your website is getting organically, the more likely it to show in the top pages. But a click can also affect the ranking negatively. If the search is carried out and the user clicks and visit your website through SERPs, and after a while, carries the same result, Google will record is, and note the intent of the user, which means, that user did the alternate search because he couldn’t find the desired results.
Content Value is greater than Keywords
There is no denying that keywords do help in SEO, but your content shouldn’t revolve around the keywords only. If the content is providing value to the user, for the purpose it is made, then google record it, and that is far better than any keyword. The basic requirement of content is to provide knowledge, and it has found that non-keyword content performs better.
Rank Brain v/s Ranking Signal
Ranking signals mean algorithm sections which can be adjusted to have a different impact on SEO whereas Rank brain in purely based on the intent of the user and track user behaviors to show him the best results.
Hidden Content Matters
As the mobile first indexing is getting popular, hidden content behind tabs and other things are going to matter. This can significantly affect SEO scenario.
Average time on website affects Rankings
When Google calculates the Average time, it does for a purpose. If the intent of the user is met, and time at your website spend is relevant, you are awarded in the search page rankings. Google compares the time with other websites for the same query and then do the rankings.
It is elbow grease way of building your SEO, more backlinks means more attention, so if your links are grabbing enough attention, you’re going to get awarded
Page Loading Speed
This is not a rocket science that user will hit back if your website is taking too long to load. Decrease your website size, without compromising on the image and content quality.
Another metrics that’s a hidden treasure. Make your bounce rates low, by analyzing user behaviors and figuring out what needs to be done. Google is going to pick up another website for you if your bounce rates are higher.
Targeted keywords are significantly important for the ranking of the targeted page, in external and internal links.
Different Search algorithms for different Queries
Gone are the days when the same algorithm was used for different queries. Now the ranking signals change with queries, giving the best website that currently ranks most with that query. Every query has it’s own ranking signal, which may or may not be similar.