Web design is continuously evolving to engage more visitors and customers to the site. The power of design can’t be neglected, as it influences a person’s mind before even he/she starts reading the content. In 2015, various trends being experimented, many failed, yet some of them became a great success. Web design can also help in improving search engine rankings, as the more positive user signals a website gets, the more is the reputation, and hence, improved rankings. So let’s discuss some web design trends that made their way through 2015.
Background As An Image
The trend got famous due to the real photos on the website, along with some sayings or introduction of the person(s) in the photo. The background as a whole is an image of the founder, customer reviews, or employees. The concept is very interesting and makes the environment of the website, motivated and enthusiastic. These photos can be taken from many websites like Unsplash, Pic-jumbo, Death to the Stock Photo. The concept is natural, and impresses lots of visitors.
Background As Video
An image can say a lot of things in a frame, but a video explains every aspect. Websites have tried to use video as background, and to some extent, became successful in impressing the visitors. Use of 3-D motion images, and HD videos increased in the year, to give you real life experience, through the website. The real emotions and experience can easily be shared and transferred to the visitor, creating long lasting effect on the mind as well as the heart. If you’re successful in doing so, you just got an honest visitor.
This trend is usually common now days, having a background of yourself, with your sayings, or expert opinion about the field your website is all about. If you’re a CEO or senior most member in the team of the website management, then you should be on the homepage, describing the experience with your website services, or any convincing phrase, or just an introduction of yourself. You can add anything, as long as, it is working and making a reputation among the visitors.
Mobile users have increased exponentially, and statistics have found that every third user is a mobile internet user. So if your website fails to load on the mobile, with desired screen size, then you may get bounce rates, hence, unsatisfied visitors. This can drop down your search engine rankings. so be sure you have a mobile first website.
Modular Or Grid Based Web Design
Dividing the menu of the website, into small tiles, or grids, in order to make the content find-able and searchable, is going into trends. The famous websites like Pinterest and Instagram is utilizing this form of web design, and are pretty successful in doing it so. The layout looks nice, as everything is organized and handy. You can have the whole website, just on these grids, no need to go deeper and waste time.
Single Page Trend
Making your website, all into compressed one page form is also a working trend in 2015. The statistics have found that people love scrolling through the website. So if you give them all your content on one page, they would love to see the whole content, without any interruption. The scrolling can also be done on images or overall, all websites becomes a single page, and you can swipe the screens to view them all. The load time has decreased due to this, as you don’t have to wait for the content to appear.
Flat Webpage Trend
It makes the website simple yet detailed. Flat designs are adopted by some reputed companies, which support simplicity and everything under one page. If you talk about any other design, they may be complex or a bit time consuming, but flat design is very professional and should be used for some serious companies who think that their reputation is everything. Designers believe that this trend, is not going anywhere for some time, in fact, with some modifications, it could be long lasting.
If you want to give equal importance to two products, or services, then this web design is for you. split screens help visitor to decide, which way he/she should head. You can introduce two phase of business, or can show business on one side, and people benefited or staff on the other side. Basically, if you want to run two simultaneous things, you should go for this design.
Plain Text Over A Photo
The design also called as chrome, as the old cars had chrome to highlight some parts. In this case, menu would be plain text, over a photo, highlighting the basic idea of the website, could be of a shade in chrome or grey. The design is simple, yet influencing. It is more of a professional, than being fun or amazing. So if you’re planning to get things simpler, go for it.
You can use big backgrounds of the photos, related to the website, like main product or anything that your website offers. It will look appealing to the visitors and some of them may buy your product, just from seeing the detailing of the product. It helps great to make website look simpler, yet engaging and interesting.
These designs survived through 2015, and may evolve to form some new innovative designs, as the web designing is never ending field of expansion. I hope you found these web designs engaging and interesting. You can choose the one that best suits you and make your website a designed monster to trap visitors. Wish you best of luck.
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