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3 Tips to Increase Search Engine Ranking For E- Commerce Websites

August 21, 2015 by Sathishkumar Varatharajan Leave a Comment

E-commerce websites are in serious need of traffic to work. So, they need to be at top in search engines rankings. Failed to do so, they can suffer serious decrease in revenue and other website related marketing. So you need to get SEO practices done on your website. These practices can increase your search engine rankings exponentially. Let’s discuss 3 tips to make your website among top search results.

Content

Content is what makes a website. It is the backbone of a website. If you want to be in top of search results, you should give extra attention to the content. Content should be well written, engaging, and explains the idea of what is being mentioned. If not, visitors would find it boring, and you may end up getting bounce rates.

Keywords are going to make your content searchable and in top rankings. Try to have keywords that go with the content, and are less competitive. In case of long tail keywords, keep them descriptive but exact. Do a lot of keywords research before you finalize them. You can use Google keyword research for great results.

Social Media

It can make a huge impact on your brand name and popularity. The number of people social media can reach, are just limitless. Even if some part of it, decides to go to your website, trust me, your page views are going to boost up. Make pages on all the social media platforms, in order to get traffic to your website. You should publish Posts write articles and share product images, in order to catch more consumers.

Blog is also a part of social media. Have a blog, about latest things trending, product details, offers, sales, everything. You can maintain website blog, and serious consumers will definitely love to read it. They will follow the trends, and ultimately buy the products. Popularity also increases, along with brand name.

Layout

Layout of the website should be user friendly, organized and simple. Don’t make it an advertisement board, as visitors hate excessive advertisement. When it comes to products, try to show them with proper image, having proper description about everything related to the product. Layout should be in a way that all the products are handy and you can access any of them. Add tags, optimize images and choose a theme that takes less time to load. The text and the images are properly visible. Your website should be free from any bugs and glitches.

When web spiders come looking for your website, layout helps them to make your content searchable. If by any reason, they couldn’t get enough of your website, you rankings will drop. So, hire a good web design company to make your website a good place to shop at.

These three tips are broadly consisting of many factors. I have mentioned some in between.  The tips will help you to raise your rankings and make desirable money out of it.

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About Sathishkumar Varatharajan

Sathishkumar Varatharajan is a blogger, Internet Marketer and a web enthusiast from Salem, Tamil Nadu, India. He launched Kudo Metrics, in an effort to help all the small and medium sized businesses to achieve their targets and increase their profits. You can connect with him at @sathishkumaratr!

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