With the commercial market back on the rise after the great economic crisis, the internet market has taken the world in its stride. The rising popularity of e- commerce is credited to its reach world- wide. It has people running all around to raise their business on this virtual platform in hopes to expanding and promoting it.
To increase sales, the people often go for B2C promotion strategy which can either work in their favour or go majorly wrong based on the skill of people skills. So here let us look into some of the common mistakes that can be the cause of great distress to small and fresh business and enterprises on the online commercial market today.
- Many a times e- Commerce shops that have a wide variety of products, brands, and offers have little to no differentiation procedures available for people to filter out their requirements. If a person wants to filter his choice of option into a limited price range or to a limited size or specification, not being able to do so will cause them a loss of time which they have to put in manually, scrolling and looking up specifications. Communicate with your customers by providing them with easier methods to separate their options.
- As is a common observation, the more a potential customer is redirected, the less likely he is to reach the end. This has a simple analogy that people do not like too many steps or hurdles. If a shop asks customers to go through various series of process to get their chosen item purchased, they are highly likely to lose patience or trust in the system. It would be wiser to only ask for the information that is absolutely necessary and incorporate all the needed data into fewer processes.
- A common mistake is to display products that are out of stock or not for sale. As common sense is not so common anymore, e- commerce shops often frustrate their potential customers by letting them open and choose products that were not for sale and then letting them know this piece of needed information later in the stage of purchase. Shops can still display not for sale items on other pages that will advertise their quality or work. It would be better to remove the items off the virtual self that are either out of stock or not for sale.
- And the worst mistake of all is to be unclear. When creating an e-shop for commercial purpose, catering to the general public or target audience is the idea. It must be thus kept in mind to use clear words and category names that will make it easy for common people to browse. Using a product oriented jargon will only market you to the limited people that are familiar with those words but isolate you from expanding your market.
It is will be a better step to think simply when creating and finalizing the outline of the commercial virtual shop. This way you can avoid stirring customers away with common mistakes like category absence or lengthy procedures. Keep yourself in the client’s shoes and see how to ease the workings of your e-shop.