The landscape of digital marketing has changed so much in the last few years and will evidently keep changing in the next few. Speaking of 2018, the field is already headed towards one direction determinately and for marketers who are wondering to know digital marketing mistakes to avoid and also tips, here are a few effective strategies for you to work on.
The following strategies are made after carefully examining the market and after following the trends of the industry for the last couple of years. Read on:
Artificial intelligence is now creeping into a lot of marketing application, and soon enough, in this year alone AI will be used to manage email, website personalization, as well as your digital assistant. Start using AI to help you out on marketing, sales and customer support.
Taking things further, several websites are using AI in order to personalize their website and why should you not do it too. Email marketing is one of the first marketing tools to have made use of artificial intelligence and with time it is only becoming more and more popular.
This day the best and the quickest way to draw attention to your business or brand is by collaborating with the influencers of the industry. In 2017 influencer marketing has been more popular than ever and the trend is here to stay.
So what you need to do is to start interacting with the work of influencers and draw them int a conversation and the pitch them a fantastic idea via which they will collaborate.
Micro-moments occur at a time when you feel impulsive and reach out immediately looking to achieve a goal. In the past few years, there have been several studies surrounding this and digital marketers today are using the results from such researchers to know when a micro-moment might occur and they might make a purchase of their products or their services.
The idea is to be able to serve the needs to the customer as soon as possible, and this will eventually help forger good customer relationships.
SEO of the New Age
As digital marketers, we all know that the landscape of SEO is always changing. One must be at the top of things to make the most of the evolving landscape if one wants to have a successful online business.
Whatever happens, its best not to ignore on-page SEO, many people make the mistake of doing it but the truth is without on-page your website will fall. On-page is the foundation of a website, and if ignored the website will fall, sooner or later.
Now, reports say that over 50% millennials use ad blockers. Therefore, this year will be all about working around ad-blocking technology. A major part of your digital marketing efforts should be towards this. The first thing that you need to do is to find out whether there are strategies to overcome this block and then to see if you can use these strategies to your benefit.
If it works, it works and if it doesn’t then you will have to experiment and see what you can find out what your audiences want and based on that what you need to do to solve this problem.
Let us know, how you plan to create this digital marketing strategy?