Link building is no easy business. Link building can make or break your website. Backlinks have been ruling the internet for several years now, but the landscape has changed so much and still changing so rapidly that more often than not it’s hard to keep up. Link building is a subject that ranges far and wide and it’s not practical for one person to know everything. This is why, in this post, we have come with up with 5 unique link building strategies that you will find useful.
1. Reclaim Brand Mentions
Have you ever come across pictures or infographics that you had created exclusively for your website, on someone else’s blog? What did you do about it? Nothing? That’s a common mistake. Don’t ever miss out on an opportunity for backlinks. The more backlinks you have, the more powerful your website becomes. There are several tools and services that help you look for your brand mentions. On social media too, say if someone types, your name wrong, you can use those tool to find out and request correction and interlinking.
2. Try Broken Link Building
This is a win-win method where both sides profit. The process involves finding websites that cover the same topics as your own website and then checking if there is a broken link in those websites. There are tools to get that done. Once you do discover the broken links, you can offer a link from your own website to replace it. If your website does not have a relevant article, you can just write one.
3. Use PR Strategies
This is mostly an untrodden path – marrying PR with SEO. Both works are similar in a lot of ways. With SEO, you would have to do works like reaching out for guest blogging, link building and using PR strategies, you can reach out to other bloggers, build a relationship with influencers, publishers, and journalist, or even pitch to news outlets. There are other ways of benefitting from PR activities like issuing press releases that will attract attention and gain you links.
4. Write Content That Draws Link
Ever heard of a thing called evergreen content? When you write these content, they stay relevant forever after. With such potential, these posts have high chances of gaining links from other websites. Also writing unique content is a good idea. If you write cheat sheet or make a massive post from gathered information and market it right, you will be able to gain loads of organic links. Case studies are a huge draw, so you might want to consider writing them.
5. Go Get Legit Paid Links
When nothing works, paying your way up is a good idea. Buying paid link is an easy way to rank your pages and make your website powerful. So why isn’t everyone doing it? That’s because Google has strict guidelines against paid links and can lead to a google penalty. So you will need to consider all the pros and cons, before jumping into this one. You can go for legit looking paid links that don’t have the ‘sponsored’ tag attached to them.
These were some of the less-used link building tactics we would like you to try your hands at. We hope you find success using these methods, let us know if you do.