With the coming of a new year most people seem to be interested in whats new but when doing digital marketing one also has to be involved in knowing whats old. Trends come and go all the time, and only a few become absolute classic therefore what becomes an old fashion must be left behind, and one must hop on the next trend train.
In this post, we will be discussing digital marketing trends that don’t work for 2018.
Gigantic Expert E-Books
In today’s day and age people want quick fixes and no matter what expert book you write all your lofty jargons and no matter what amount of years you take to write a huge book, no one is going to read it if its over 200 pages.
Huge expert books are a thing of the past. Make sure to avoid wasting your time as well as other. Instead offers quick fixes for your readers or followers.
Organic Facebook Reach
With this, incredibly huge amount of people using Facebook on a daily basis, getting attention has become more difficult than ever, and that is why years we are saying goodbye to Facebook’s organic reach. There is no point in wasting your time over Facebook organic reach.
Instead, procure a budget and see what sort of advertisement you can fetch and don’t worry too much, just keep experimenting. If one sort of advertisement doesn’t work for you, try something different until you find something that works.
This has become old fashion too, dying a slow death. Don’t be the false idea that texts are the only thing that works for a blog that you make a huge text post and its going o work out with a little optimization. Only optimizing the text will no longer work.
You will need to involve media and also make sure that you are making optimizations to those too. A text-based SEO strategy won’t provide you the success that you are craving for.
Blogging Like You Did 10 Years Ago
Well as you already know this is not the 90s anymore and starving to the old ways, not a good digital marketing strategy.
You will need to hop on all sorts of trend train and try your hand out to see what works and what doesn’t in your particular case. Like we mentioned before, you should be experimenting as much as possible and make the most of what suits you and avoid what doesn’t suit you.
To be fairly honest, market automation is a great idea but relying too heavily on it is a major mistake. One can just see through automation especially in stuff like contact and advertisements. There needs to a show of human touch to make it appealing to the people that you serve.
Marketing automation will never be able to provide that ad it isn’t as successful as people hoped it would be therefore the method is no longer trendy, and it would do you good if you could avoid it altogether.
Long Video Advertisements
Any video over 6 seconds is a disaster when it comes to advertisements. People on the web only has a few seconds of attention span and long videos will be ignored no matter what amount to advertising packages you buy. Be sure to avoid them.
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