As a smart entrepreneur, you might have tried to fool Google in one or the other way. But believe us, this popular search engine has rather become smarter these days and started penalizing websites for using false, low-quality, plagiarized, duplicate content, etc. Don’t let the same penalty happen to you.
After getting a penalty from Google, your company brand and business will suffer a lot. So, why to take such a chance when we are here to give you the right information. There are some dirty tricks that most of the SEO experts use and we are going to list 6 of them to guide you and help you avoid them:
1.Avoid stuffing your web content with Keywords
This is the most common mistake that most of the dirty SEO experts do to get the higher ranking on the search engines. Literally speaking, stuffing the same keywords, again and again, is now the traditional ways of writing content. Search engines like Google hate this trick and can recognize it easily.
2.Avoid using semi-visible content
By semi-visible or partially visible we mean a text and the background color of the Page. Many SEO experts used tricks that gave same effects and color to the text and the background as well. This became quite difficult for the reader to read the text but Search engine could easily identify the background and the text. If you are also following the same trick, then you are giving your website a high chance of getting kicked.
3.Avoid cascading style
Just like the second one, most SEO does the same mistake of introducing cascading style sheets that can hide the text or we say the web content from the audiences and make it visible to the search engines. There are some techniques that hide the keywords and stuff the content with keywords using CSS effects, such trick would not be visible to the reader and he or she would love to read your content unstuffed. But Google like search engines point out such mistakes and penalize you for that.
4.Don’t sell Links
There are many SEO professionals who advises you to add links to your website so that your website gains popularity automatically. Such links are often paid and so look very unnatural. For example, if you are an educational site and you link it to a travel agency, then both the Search engine and the reader would get frustrated as both the sites and the link has no connection with one another.
5.Avoid introducing content that has no meaning or relevance to your website
This is again a common mistake that most of the website designers do to get the website traffic. Try to add content that add some value to your business.
6.Avoid Hiding Links
The main reason for hiding links is to pass the website content through the search engine. Hiding links would only be visible to the search engine and not to the reader. This is again a penalized act.
Hopefully, now that you know these dirty tricks used by the SEO, you will try to avoid them as much as possible.