SEO is the catchword of internet marketers and for a good reason. A good deal of the success of a website depends on SEO, and therefore it’s something that needs to be studied and taken seriously. SEO is a vast field and ever evolving because search engines are always changing their rules and regulations. But by and large, there are a couple of SEO tricks that has remained constant for several years. Based on those, here are 9 SEO checklist you ought to follow before and after hitting the publish button.
Plan Your Keywords
No matter what post you do, you must have a keyword to aim for. There should be a primary keyword as well as a secondary keyword along with LSI has thrown about in different places in the post. Mind the keyword proximity and density.
Study Your Competitors
For any keyword, there ought to post that are already ranking. You must look at the posts and study them. Study the domain too in order to find out why are they ranking for that particular keyword. Hopefully, you’ll have an idea on how to rank.
Mind the Content
Whatever trick you pull off with off-page SEO, all your efforts will amount to nothing if you don’t do justice to the content. You will need to write, unique, detailed and long posts. Search engines love long posts, so does the readers.
Keyword in Title
Early on, we emphasized the importance of keywords. You will need to put keywords in a number of specific places like the title. If you don’t have a good title to go along, just put the keywords first and then proceed with a colon.
Put Keywords in Subheadings
In the content that you write, there needs to be a structure. Which means the post will be broken into proper paragraphs and there will be images and videos and not-to-mention subheadings. There need to be keywords in at least some of the subheadings.
Put Keywords in Images
Now, this is something that most people seem to miss. Search engines like Google can’t see pictures, but they can read it. So after uploading pictures, you should be able to see a tab called alt text. Put in the keyword in that tab.
Put Keyword in URL
You will need to use the keyword in the URL because that is a place where search engines like Google look at in order to figure out what the content is about. A quality content has the primary keywords in the URL.
Interlinking posts are great for not just the structure of the post but the whole website. And of course, search engines like Google look at people linking in a favorable light. But don’t be random about it. If there’s nothing to interlink, don’t.
Lastly, you must get natural backlinks. It’s important when you are trying to rank the post or strengthening the domain. Don’t buy links. It’ll give you quick profit that won’t last too long. Better do good research and write posts that no one has written to attract organic backlinks.
Have a question? Don’t hesitate to ask!