A professionally designed website sets the right tone for your company. Often the website is the first point of contact between you and your target client/ audience. You need to grab the attention of your client and also keep it there- and you have just about 10 seconds to do that. People make up their minds very quickly. If your website is unattractive and badly done up all it takes is a click of the mouse to move on.
If you go to the net and search for the Best Web Design Company in India it will throw up innumerable options. And no doubt some of them will be truly up to the mark. But by and large we have seen that word of mouth publicity is the best-a web designer who delivers is talked about and gets referred around.
It would be hard to really pick out the best Web Design Company in India at random. But if you were to choose one it would be a good idea to first see their work and get feedback from people. You will be surprised that a company may not be so well known, as they might be a small company or a new one, but their work could be amazing.
But no matter which company you choose, you need to get some basics straight about a good web design. What are the things which ensure a good web design? The look, content, and functionality are the key.
Aesthetics come high on the list. Use of the correct colour pallet which is not overwhelming is to be kept in mind. The choice of the pallet should be in sync with what your website is talking about. Keep white spaces, it helps to balance out the visual and aid in focusing the attention. The pictures should be high definition and relevant. Do not clutter with too many pictures on a page. Use graphics and videos. Remember a picture tells a thousand words and is far more effective than even the best text.
Communication is all important. Do not be verbose. Keep it to the point, use reader friendly language and use the key words often. The content should be updated regularly along with pictures. It should be professional so that the viewer forms a good opinion about you company. The font should be contemporary, of the right size, and not stylized, for example Verdana. The text colour should be distinct from the background.
Ensure that the site is user friendly. The 3 click rule is a good guideline. You should be able to get any information with maximum 3 clicks.Too much scrolling is an absolute no-no. The most important point is that it should be easy to load. The website should also be mobile friendly.
The best Web design company in India should be able to give all the above and much more. But the best judge of a good website is not the designer, not even the owner but the user. So get feedback about your website from people who visit it so that you can make it even better and more effective.