Facebook is a social media that has a maximum number of users, and with that user base, it has maximum attention. You can use this attention to market your products via Facebook ads. Today, Facebook ads are the number one medium to market digitally. Facebook ads have a good return on investment if your target audience is defined and respond well to your product. Here are four tips which can help you in boosting Facebook ads.
Facebook has this great tool of audience insights which can help you in knowing more your audience and getting the best out of your budget. Audience insights give you detailed information about the demographics, pages liked by people and other numbers.
You can sort it by interest and know your audience size. There are tones of options which you can use like people connected to your page, people born in particular month. You can build you custom audience than their only, and use them in ads manager when you create your campaigns.
Facebook search is a great option for getting leads, as well as getting to know the pages liked by the people who like the particular page. This can help you in getting the better insights of the likes of people.
This can further narrow down the audience you want. You can simply type “Pages liked by people who like insert page here”. You can type the page’s audience you want to target. By doing this, you’re defining your audience very smartly.
While building an audience, there is a column of expanded interest, which lets you further narrow down to interests. This column is so powerful, and lets you make audience that is extremely optimized, and you can drive product oriented campaigns on them.
This column is for those people who really know what they’re doing with the ads. You can filter people by their digital interest, buying patterns, preference of high-value goods and what not. It is a really powerful tool and you must use it.
It is a great way to know how your ad is performing, and later on, you can optimize it by the result you see. You can literally filter the audience by all parameters and study the ads performance. There are parameters like first-time impression ratio, audience saturation. Audience reached ratio, which is going to help you understand the reaction of the audience to your ads.
It also helps in finding the audience overlap, if there is any, with other campaigns, so that your own campaigns don’t bid with each other.
These four tips definitely make you a good marketer in the ecosystem. You need to constantly practice this craft to be good at it. Facebook ads are about trends and you need to grab this opportunity as much as you can so that you can. It is the greatest era to market your product to the masses, and you should be doing it the right way.