Search Engine Optimization is the key to getting success in the online marketplace. Every system has its advantages and disadvantages. Just like that Search Engine Optimization, SEO also follows certain White Hat and Black Hat SEO practices that can help beginners and the successful online marketers to take their website ranking to high or low level. Let us discuss on Both Black Hat and White Hat SEO practices.
Black Hat SEO
Black Hat SEO techniques are specially used by the people who want to get higher rankings by the search engine but don’t follow the rules and guidelines set by the Google-like search engine. Some of the common Black Hat SEO tactics include:
Improper usage of Keywords: Adding so many keywords in the web page sends an alert to the search engine that the user might have followed Black-Hat tactics to get the higher ranking. For example, you are running a website that sells some medicinal products and you mention on your website that Katrina Kaif would use this medicine in case of any health issue then you are involving this celebrity for no reasons. So, this content would send an alert and the search engine would penalize your site.
Doorway Pages: These pages make easier for the search engine to recognize your page and consider it under Black Hat SEO tactics.
Deceptive Strategy: This is rather a common strategy that most of the startups follow. Here, web designers try to create different versions of the web pages in such a way that the online stores see the different version of the page and the search engine sees the other version.
Moving on to White Hat SEO Tactics
White Hat SEO Tactics are the most reliable and successful tricks to establish a spotless reputation in the onise marketplace. Below-mentioned are some of the ways that can help you to follow white hat tricks and keep your website and its web pages on a safer side.
Good Quality of Content: The content quality really matters a lot. If you are a website designer and you hired a content writer, who is capable of delivering flawless content than you can expect to take your website to the top-ranking. The main benefits of uploading a good quality of content are that it is able to deliver your products and services in a better way in front of the customers. The second benefit that we can see here is the organic traffic.
Proper Keyword Research: Before you start writing the content for your website, do some homework first. Look for the trending keywords that can take your website’s ranking to the top-level. If you are really interested in working online and your website means a lot to you then work on keywords to grab the visitor’s attention.
Linking your content or the blogs to the relevant sites might help you to popularize your content or blogs in a natural way.
Though there are some sites that give you the service to promote your website digitally without wasting your hard earned money. You can refer to those sites as well.