Digital Marketing may be a fancy and very professional looking term. But believe us, it is one of the easiest ways of promoting any business products and services in the online market. This process saves a lot of time and money which is otherwise spent while using traditional methods of promotions like publishing advertisements in the newspapers, distributing pamphlets door to door, to name a few. The advertisements, pamphlets, and other means of presentation still remain the same but the method of promotion has been changed to an online one. This is rather a faster way of promotion.
With the advent of content marketing and Digital Marketing, Link Outreach has become a common practice these days. Let us see how:
Stop sending your emails in batches
Many people create an email and send it to people in masses without even thinking of whether that email is useful to all those people in the list or not. Stop doing this stuff as this waste your time unnecessarily. Instead, create a categorized list of receivers who would be happy to see your mail. If this method, bring 5 results out of 100 emails you sent, then you are really on a success ladder.
Build relationship first before you ask for a link
Before asking for a link, make sure you know your link partner. You may find it tough but it is quite easy. Follow such potential link partners and ask them questions on social networking sites where your topic of queries would be related to information about any particular topic. Make a habit of blog commenting, or do anything that can immediately attract your link partner.
Create some unique template
Your template should be eye-catching. Share your template with your friends on social networking sites and try to get their reviews about how the actual receiver of that template will feel when that template is received. We are here with the list of few things that should be kept in mind while link outreaching:
- Write new template every time you want to send any template
- Take inspiration from old templates and try to use innovative ideas
- Focus individually on a person’s interest as if the mail is sent specifically to that person
- Specific templates are advantageous
- Personalization of Template is very important
Coordinate with your Link Partners
Don’t give links to something that you published a year ago or so. This is quite a boring task. Make sure you coordinate with your link partner and give him your latest links so as to maintain the excitement of new resource that hasn’t yet published.
Give strong reason to your link partner to link you
Every business relationship has an emotional background. Connect to your link partner emotionally. Give some reasons that are good enough to convince him or her in a hope of returning something beneficial for him as well.
If your content quality is good, you don’t have to make extra efforts. Your customers will contact you again and again without any hassle.