PPC advertisements are the quickest and easiest way to direct traffic to your website. What initially may look like a daunting task, pay per click marketing if done the right way can be an invaluable tool for promoting your business and earning more sales and profits. Google and Yahoo are the … [Read more...]

Pay Per Click ads have become one of the most effective tools in modern day marketing and quite a cost-effective way to increase traffic to a target website. So, what actually is pay per click? PPC are the advertisements that appear after any query in a search engine. The advertisers pay on the … [Read more...]

Money does not grow on trees, although sometimes we greatly wish it does! Everyone has a secret desire to earn lots of money without exerting oneself too much. But this once impossible dream has turned into reality after the advent of Internet; and it is now possible to just sit at home and earn a … [Read more...]

Pay per click advertisements are a cost effective way to promote your company’s products and services. PPC are definitely cheaper than other conventional sources of advertisements such as those in newspapers and television. Whether you are a starter in business and desire to gain more visibility, … [Read more...]

Google’s latest algorithm update after Panda, codenamed Penguin, does not have significant difference from its previous update. The main goal is still to enhance user experience. Thus, websites that get affected negatively by this latest Penguin Update are those that give bad user experience. … [Read more...]

If your website is negatively affected by Google Panda Update, there’s definitely something wrong with your SEO strategy. If you’re using clean SEO strategy, your website won’t be blacklisted or considered low quality by Google. However, if you applied wrong SEO strategies prior to Google Panda … [Read more...]

When Google Panda Update happened a while ago, many websites were put into a big time trouble. Their efforts to raise their ranking were wiped out with this update. Many websites that once ranked high gradually embraced lower ranks. Now, many of those websites don’t even appear in search engine … [Read more...]

As the world becomes more and more digitalized, online marketing is gaining momentum as business stakeholders are willing to invest a great deal in online advertisements. One mode of this type of advertising is Pay per click or PPC ads, which are meant to increase traffic to websites, and the … [Read more...]

The idea behind Pay Per Click is to increase traffic to your website, and thus increase sales of your product or service. Deciding about a budget is quite crucial before you actually publish your ad. You should investigate what is the rate per click, and what is the keyword or specific keywords that … [Read more...]

With the trend clearly going up one way regarding the shopping habits of the customers, and that is – whenever they are looking for something to buy, they turn to the internet for a start – it is clear that inbound marketing such as PPC, SEO and other complementary tactics are giving the answer … [Read more...]