eCommerce websites have become part and parcel of our life. We hardly can imagine our lives without them. To make an eCommerce website, it needs lots of hard-work and commitment. Well, presenting it to the world in a better way takes even more. Merchants think that listing thousands of products can make people visit their websites, but in reality, it takes more than that to have your website on the address bar. Optimizing an eCommerce website is way different than a regular blog or any website. Having lots of products also means having lots of work to showcase them. So let’s discuss some common errors that should be avoided.
First common error is that merchants fail to give proper and complete description of the product. It can affect search engines to have your website into the top pages. This kind of error is probably seen in gift websites and online clothing websites. It makes the probability of the website to be in the top ten searches to zero. Your description should be unique and detailed enough, don’t make it too long. It should be as long as required. Don’t ever copy description from other websites. Search engines can penalize you for that.
Never ever use manufacturer’s descriptions as your product details. Google filters your website on based on your content, so if you have copied from manufacturer, then it is sure that you’re going to be banned, with other websites which are also doing so. Always create unique content with proper details. It is what going to separate you from other websites. But sometimes, you can’t just do it to thousands of products, so keep them out of the search engine, in that way, your SEO will not look poorly optimize or irregular in details.
The website which has more product reviews will dominate over the one which has less. More than 70% of customers like to see what people have written about the product before buying it. It also helps as keywords in search engines. Every review is unique, thus they make unique content without any cost. Reviews can make your website lively and hyped.
You should optimize the pages and products that are in demand. Contacting with people what they want to buy and read is an important factor. Otherwise, you would be working hard on something that people are not interested in buying or viewing.
Also, eCommerce website owners should focus on URLs of their website. Don’t know what the mean? Well, here is an example: www.xyz.com\abc_shoes_blue. This page would of abc company’s blue shoes. So by that, you’re also adding keywords to your urls, which helps in finding the right thing easily. By concentrating on these factors, you can do great with optimizing an eCommerce website. Google is a search engine that has a soft corner for how people are reacting to your website, so make a convenient and friendly eCommerce website with detailed description of the products, or else you know where you would land.
If you feel that you can’t do these changes all on your own, then check out our eCommerce SEO services. We will help you with optimizing your website 100% for search engines.