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How To Drive Traffic Using Google Image Search

July 13, 2017 by Sathishkumar Varatharajan Leave a Comment

The image is one of the most important parts of generating website traffic. Well, all of us know that to get more website traffic, great content, SEO expert, and keywords play the leading role. But do you know there are many more methods to gain traffic? So, why not learn those methods and switch to them?

How To Drive Traffic Using Google Image Search

Google Image Search is one of the most popular and the demanding strategies to drive website traffic without putting much of the efforts. Website content is an amalgamation of text and the image content. Text content conveys your website message in the simplest way. But images do play a lead role in getting website traffic. Yes, we are right.

Many times we have seen that we forget the text content that we read some days back but it is quite hard to forget the image content that you saw some months back. So, Image leaves a long-lasting impact on your brain than the text content.

If you are searching for a written content and you find some visual content, then you are likely to go through the visual content as it is easy to understand and retain.

This is the only reason to why Google Image search plays a great role amongst the people who look for content.

Now it’s time to understand how much website traffic a Google Image search console can bring for you? Well, there is no direct percentage that can confirm you the results but it si for sure that the Images do have a long-lasting impact that would take your content to unimaginable heights of success.

The first and the most important thing to drive traffic is to optimize your images to get the web traffic.

Optimizing your content for the SEO is one of the golden rules to excelling in Digital Marketing Industry. Now optimizing images to get the desired traffic is equally important in the online marketplace. If you aren’t new to the SEO tactics, you must be familiar with optimizing your web content to get the top-most ranking. Likewise, optimizing images to get the top-most ranking.

Have you ever searched on the Google Image search console?

If yes, you might have seen that only 4 to 5 images are displayed on a single row when the search option is tapped. Now if you want to see your images in the first row and that too in the first column, you will have to optimize your images.

If you scroll down, you will see lots of images. Does that mean, images that are ranked lower are of no importance? Well, not.

Images create better impact than content. If you see any image that attracts you but is not in the first row or the first column, you will still use it. But the case is different for the text content. If any content is ranked lower, the searcher will go through the top-most pages only and try to get the information from there only.

So, Google Image Search drives traffic only when images are optimized properly.

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About Sathishkumar Varatharajan

Sathishkumar Varatharajan is a blogger, Internet Marketer and a web enthusiast from Salem, Tamil Nadu, India. He launched Kudo Metrics, in an effort to help all the small and medium sized businesses to achieve their targets and increase their profits. You can connect with him at @sathishkumaratr!

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