The Google recently announced Google Penguin update. We are here to see how this update affects the website. Let us first look at what exactly is Google Penguin update. Here we go.
What do you know about Google Penguin?
Google Penguin is an update introduced by Google to penalize websites for using black hat SEO tricks and to control website spamming. Black hat SEO tactics include stuffing content with keywords, delicacy, clocking, and much more. This Penguin Update was introduced in April 2012.
With the years, Google has become smarter and updated Penguin to Penguin 4 in order to provide more quality and stop website owners from using links that are highly unethical. Penguin 4 has come up with the two primary changes that proved as a sign of relief for the SEO experts:
- The first one being, now this update can be used in real-time as well.
- SEO experts do not consider it as a negative ranking factor anymore.
Earlier, Google ran this algorithm after a months’ time, so if it penalized any web content and the web owner rectified the errors same day then in that case also, he or she had to wait for the Google to refresh the algorithm and remove the penalized action.
Other things that impacted your website were, Penguin penalized entire website so if a single web page is spammed, then Penguin will penalize entire site and the web owner won’t be able to get access for a month.
But, Penguin 4 as we said, works in real-time so if Penguin penalizes your website, you can rectify the errors and Google will refresh this algorithm in real-time in order to remove the penalty.
Next is the Penguin, penalizing an entire site for spamming. Penguin 4 penalize only the web page containing spam so you can successfully run your websites’ other pages and side by side work on rectifying the errors of the spammed page. This would not impact your online business.
If you are a website conscious and want to know how this update will specifically impact your website, we will tell you how?
The incidence of penguin can be immediate felt by the website owner. If you have used some black hat SEO tactics, like keyword stuffing, low-quality content, copied content, etc. then your web page is definitely going to get penalized for it. But once, you remove these errors or improvise your website; your website ranks will start shooting up again.
The best part of this Penguin update is that it won’t impact websites that don’t spam. So, if you are running a genuine website that is giving quality content to the readers, then you don’t have to worry unnecessarily.
If you want to check your web performance after the Penguin update, then you can use some anti to Penguin update tool that can help you to analyses your web performance before and after this update. Penguin update now runs in real-time, so it is always better to correct your mistakes before it gets too late.