Social media has great impact on our everyday lives, from news to a trending topic. We all share some part of our life on social media expect everyone to see and know us a person. Sharing things makes them popular. Similar criteria are applied for a website. Today, importance of social media has come to this that every new entrepreneur, businessmen and merchants wants to have a social media page, to become popular among people and to make most out of their work. Let’s find out how social media is affecting your business website search engine rankings.
Advertisement and Awareness
Have a website? Cool. Don’t have a social media page? Not cool. Having a social media is first step of awareness to common people that your website exists and you’re doing particular work on it. A social media page is a great way to interact with the visitors and knowing what they exactly want your website to be like. By doing that, you’re increasing user signals for your website, and making it better for search engine. Your bouncing rates will decrease exponentially, also, high click-through rates will increase, and overall, having yourself on social media is just so much more than just business.
Advertising your website on social media is another advantage. Facebook is king of social media and we all know the advertisement cost on Facebook, despite being such a big platform for almost anyone, the website cost low if you want them to shout out your website loud. The mass of people Facebook can reach is beyond numbers, with so many people on it; get yourself ready for a boost on your website rankings.
Redirecting to websites from social media has increased in couple of years and is slowly making websites rankings up. User signals totally depend upon how people are reacting to your website on social media, and they play an important role in governing the rankings of your website.
Feedback and responses
A social media page helps great when it comes to getting to know what people want from your website. You can easily interact with the people, complains, get their feedback and response on certain issues if you have any doubt regarding your website. Basically, SEO depends on how people are reacting to your website, and search engine like Google has special place in the top rankings for those who are continuously making their visitors happy by delivering quality content and services to them.
Social media helps in SEO only if your website has already started working and gained a threshold. It can change your website popularity drastically, could be negative or positive, and totally depends on your website. So before getting yourself available to so many people on social media, make sure that your website is worth something, otherwise, weak user signals would be recorded which can heavily affect the rankings. Search engine optimization is a very sensitive factor that governs the website success, and social media, is just another thing you should not ignore.