Technically Semantic search is an algorithm used by the search engines to determine the intent of the searcher and the context of the searcher based on the words the user is inputting into the searchable database.
Generally speaking, when a user is looking for some information on the internet about something then the user inputs some keywords related to that information into the search bar of the search engine. The search engine then displays the result as collection of websites containing the specific words or words closely related to those keywords.
These keywords are used by the SEO to get good search engine rankings by creating the content around those keywords or semantic keywords. Semantic keywords research is a crucial yet important part of the SEO functionality.
How To Do Semantic Keyword Research
Looking for the keywords used more often by people and then create content around those words is really a grueling task and if you are able to find those words then it will be worth noting that you will not be alone in this word hunting endeavor. Good semantic keywords help in increasing the website traffic and in turn ranked higher in the search engine results. There are many tools to find these keywords. Some of them are as follows:
Google Advanced Search
Google advanced search is a fantastic way and possibly the easiest option available to generate semantic keywords in short span of time. The thing with Google advanced search is that you need to look deeper and deeper to get a better understanding of what it takes for making a semantic keyword. The most important part is to understand the searching pattern of the people who are using the search engine and then creating the content around that word.
A word has many meanings in the real world and when a user is using such a keyword then it becomes difficult for search engine to understand what the user is actually looking for. The Tag comes into play here. The tag is a word that may either be a direct meaning of the keyword or can be closely related to the keyword. These tags are used by the content creators on their website. So when a user searches for something then the content around as well as the tags are included into the search results. The inclusion is directly based on search engine’s understanding of the user’s context.
Optimization of Keywords around Trends
One of the most popular and time-tested technique of generating good semantic keywords is concentrating the search around the trending topics of that particular time. Trending topics are the topics which are most frequently searched by people in a particular time frame. Content creation around these high volume topics can subsequently increase the web traffic and in turn boost the ranking on the search engine.
Related: A Complete Guide To “On Page SEO”
Using Social Media for Semantic Keyword Search
Social media is a powerful communication medium with billions of people around the world expressing their views or talking about something. Social media is a good place to look for hot topics and choose the words or phrases used most frequently and then using them as the semantic keyword. Social media helps a great deal in understanding the demographics and info graphics concentrated around some words. These words will help in increasing the web traffic in almost no time.