• Home
  • About
  • Services
  • Portfolio
  • Testimonials
  • Blog
  • Contact Details

Kudo Metrics Blog

SEO, Social Media, PPC, Web Design Tips

You are here: Home / Tips / Improve Your Text Ads For Better Online Marketing Results

Improve Your Text Ads For Better Online Marketing Results

September 7, 2015 by Sathishkumar Varatharajan Leave a Comment

Having a strong online presence is absolutely critical to the success of any business. This is the reason why the business owners, big or small, are spending whatever chunk of money they can take out on the online marketing campaigns. Today, almost everything is on the internet. Businesses get made with the strong online visibility. This is the reason why online marketing plays such an important role. If you want to get your business promoted, you can go to the best online marketing company in India. However, there are some DIY tips that will truly enhance the potential of your campaign whether or not you are with any marketing company.

Businessman pointing at On line Marketing word for On line business concept

Understand the Text Ad Format

When learning about the text ad formats, there is one thing you will want to know – all the text ads are designed differently and are not equal. Every search engine, whether it is Google, Yahoo, or Bing, has a different format for text ads. Therefore, identifying the rules of each format and following them before getting started with your online marketing campaign is imperative.

URL Optimization is Necessary

Perhaps you already know that the text ads feature a URL. Of course there is a title to your ad but at the same time there is a URL too. This is the reason why the text in the URL has to be totally meaningful and pertinent to the product or service you are highlighting or promoting in your campaign. Also, the text should be such that there is no conflict with the requirements of the publisher.

Keywords in Your Ad

The ad you have created must include the target keyword. This is one of the most important aspects of online marketing campaign. The keywords should be included in your headline as well as in the text ad. This is required to make sure that your ad shows up in the results of the search engine query searches.

Is there a Call to Action

An ad campaign is not even half as useful without the proper call to action. Your text ad must mention the action you want your prospective customers or target audience to take. For instance, it can include a text like ‘click now to get the best deals.’ Call to action text immensely increases the conversion rate.

No Business Name in the Headline

Absolutely make sure that the headline of the ad does not have the name of your business. Remember that the headlines allow only very limited characters and you want to make the best of whatever you have got. People are not interested in the name of their business. They want to know what value can be added to their lives. Therefore, the headline should allude to their benefit. However, you can certainly use the name of your business in the URL.

No Abbreviations

Do not use abbreviations in your text ad unless it is something very popular. For instance, you can use DIY to save some characters. However, WATBOMC for We Are The Best Online Marketing Company will not be understood by people.

Related Tips -

  • Google Penguin 4.0: Google’s Fight Against Web Spam Link BuildingGoogle Penguin 4.0: Google’s Fight Against Web Spam Link Building
  • 10 Most Effective Web Design Trends In 201510 Most Effective Web Design Trends In 2015
  • The Benefits of Pay Per ClickThe Benefits of Pay Per Click
  • How to Use Three Different Forms of Social Media Marketing?How to Use Three Different Forms of Social Media Marketing?
  • What Is PPC Marketing?What Is PPC Marketing?
Share
Tweet
0 Shares

Filed Under: Tips

About Sathishkumar Varatharajan

Sathishkumar Varatharajan is a blogger, Internet Marketer and a web enthusiast from Salem, Tamil Nadu, India. He launched Kudo Metrics, in an effort to help all the small and medium sized businesses to achieve their targets and increase their profits. You can connect with him at @sathishkumaratr!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search This Blog

Subscribe

Subscribe to get useful and innovative Internet Marketing tips delivered directly to your email inbox!

Follow Us On Facebook

Follow Us On Twitter

Follow @kudometrics

Recent Posts

  • A Definitive Guide About Forum
  • 8 Reasons You Must Migrate From Blogger To WordPress Today
  • What Is A WordPress Web Design?
  • WordPress – Web Design Trends in 2019
  • What Is Pay Per Click Marketing?
  • What Is Web Content Writing?
  • What is SEO Content Writing and How Does it Help SEO?
  • 8 Link Building Strategies in 2019
  • Why Organic Traffic is Important for a Website?
  • 2018 SEO Checklist To Rank High In Search Engines

Copyright © 2023 · Web Design Company In Salem · Built on the Genesis Framework

Copyright © 2023 · AgentPress Pro Theme on Genesis Framework · WordPress · Log in