When it comes to keyword targetting, people tend to look into each page of their website instead of looking into the site. But more often than not that’s a mistake. Keyword cannibalization is a very common and a serious issue and should be taken seriously. Keyword cannibalization happens primarily when there is no clear strategy and no idea of a long-term goal. In this post, we’ll be talking about keyword cannibalization in depth.
What exactly is Keyword Cannibalization?
When a number of pages on your website seem to target the same keywords, then it’s called keyword cannibalization. This is useful for SEO because when we target keywords, we are attempting to tell search engines like Google that this is the best guide you can get on that keyword. When Google comes across several pages on a website targeting on the same keyword.
It gets confused as to why one website will have the same keywords in more than one post. They are concluding that they are being manipulated into ranking the post. This will not just stop those posts getting ranked, but this will positively kill your website.
When it comes to keyword cannibalization, there are two things that you must avoid at all cost? The first one should be to avoid using the same keywords in multiple posts and the second one is that if you do need to write more than one post using the same keywords then make sure they don’t get indexed.
Best Way to Avoid Keyword Cannibalization?
Okay, give that we already know the problem; the solution seems very easy to guess. Just avoid making too many posts with the same keywords. When you create a website you should be having a long-term goal and a short-term, strategize accordingly. If you already have a website and there are already tons of pages that target the same keywords, then it’s time to get things in order.
Open Spreadsheet and make a list of the keywords you have already used. You can use a tool to find this out, or you can just do a manual search. If you have a huge website with several numbers of posts, we will recommend you use a paid tool because the manual search will require immense time and patience. But in case, you can’t afford it, or you have a lot of time to waste, go for manual search.
We’d also ask you to get of duplicate content as it falls under keyword cannibalization. There are probably not many ways to fix it, but you can certainly avoid it in future. If you are using hired help for your content, let them know how to avoid duplicate content. There are several guides available on the internet free of cost telling you how to avoid duplicate content on your website, make sure you go through those and make you writers go through those.
Now that you can see how Keyword Cannibalization is damaging all your SEO efforts avoid it should be part of your SEO strategy. There are several website owners who don’t like getting involves with the content portion. They feel hiring help will end all their content woes. Obviously, that’s not the care.
How are you planning to save your website from Keyword Cannibalization?