If you are into mobile-website designing Industry, you must have started thinking of best practices to improve your website design in the year 2017. If yes, we are here with the list of best 5 Mobile SEO practices that every digital marketer should use to optimize the website for mobile devices. Here we go.
Responsive Website Design
If you are just a beginner, then you must not be aware of the responsive website designs. For a Digital marketer, designing responsive website designs is the first and the most important steps towards optimizing any website design for the mobile-friendly-ness.
By responsive website design, we mean the ability of a website to adjust its web content as per the shape and the size of the mobile device. Every website has the only web address and that address needs to be accessed on different devices. So, you need to work on creating responsive website designs so that it can easily get accessed on various devices.
Many Digital content writers stuff the content with keywords in order to get the higher ranking by the search engine. Gone are those days when Google or any other search engine used to rank the web content as per the keywords used. Nowadays, search engines have become smarter and have started penalizing the entire web site for stuffing the content with keywords.
You must have heard of a term called keyword density. Make sure your content contains keywords as per the keyword density only.
Marketing via Mobile Ads
Marketing via mobile ads is one of the easiest and the fastest ways of marketing your mobile-website to the people in masses. Integrating mobile ads with your website has a comparatively higher conversion rate. According to the latest reports collected from one of the surveys done by the mobile marketers, more than 80% of the mobile ads bring positive results. The mobile advertisement has proven a great track record in terms of surveying customers who use mobile services to pay bills, make payment, send and receive money, and many other channels.
Work on Page Loading Speed
The main advantage of accessing any website on mobile is that it can be easily accessed from any place. If you are a strong internet connection on your mobile, you can watch any website and get the information about it. But the problem comes in the page loading speed. Some website designers add content that consumes a lot of space and reduces the web page loading speed. While optimizing your web page, you need to work on the content so that it doesn’t impact the mobile page loading speed.
Minimize 404 Error
If a visitor is getting 404 error every time he or she watch your page, then Google will penalize your website for using offensive means.
Above are 5 best Mobile SEO practices that every digital marketer should use to optimize the website for mobile devices. Hopefully, you find this information useful and consider these practices while designing any mobile-friendly website I the year 2017.