Are you tensed because of the dropped ranking of your site from the search engine? If so, then take it as an alarm to recheck or review your SEO practices. There are certain SEO mistakes that often lead to a sudden drop in SEO ranking for websites. In this guide, we present you with the most common SEO mistakes to avoid in this year – 2018.
Common SEO Mistakes To Alert From In 2018
The algorithms of Google always focus on helping online users to find the most relevant information from high-quality websites and in this attempt, it often strikes on the website rankings that contain poor quality content. Though there are many other reasons that can affect the ranking of your site and here we have a list of reasons to be aware of.
Common Reasons Of Dropped Ranking
Although, the list is quite long containing various reasons for the dropped website ranking, here we are listing few the most common ones that may be causing your website ranking as well. These reasons include cheap website hosting, new site, moved locations of the business, wrong keyword tracking, a penalty from Google, the latest update on Google algorithm, loss of authority backlinks, better SEO tactics used by competitors, poor links, poor content etc.
Once you have an idea of the reason behind your low website ranking, next question comes to the mind is the solution to deal with this problem. So, here we are going to discuss that:
Being in the SEO industry, you must understand that the impact of poor link tactics is quite deadly. There are very serious penalties for a search engine on using unnatural links.
Usually, unethical SEO practitioners create poor backlinks from spammy sites for showing off significant results to their clients; though this result is not long lasting. So, if your SEO practitioner is also using unethical practices in your SEO campaign, then stop him before webspam Google team takes any action against you.
Pay Attention to content Quality
Content is everything in the world of SEO. Therefore, you should always keep quality content on your priority list. Besides content, there are certainly other elements that affect SEO, yet content still reigns over this world.
As per Google, the poor quality content in any web page of the site can affect the ranking on the whole site, and hence, by eradicating low-quality website pages, enhancing or merging its content into relevant pages can certainly improve rankings of content.
If you notice that your website ranking suffers from an instant drop, then paying attention to following mentioned general issues can sort the problem to some extent. These issues include poor communication with the marketing or advertising team, changes in search engine algorithms, crawling errors, expired domain name, latest CMS updates, and latest website updates.
Addressing Technical Issues
If you do not notice any change by reviewing general issues, then the problem will be with technical issues. So, you should come to the technical issues to fix it and get your website ranking up in the search engine. These technical issues include Rel=canonicals, page titles, robots.txt, NoFollow links, H1 tags, Meta Robots, Hreflang, Forgetting image tags, Navigation links, AJAX sites, shared hosting, failed plugins, meta description, Https/SSL, website loading speed, and other site settings.
These are some common mistakes that often lead to the poor ranking of a site and avoiding them can come up with devastating outcomes to your business. So, before it is too late, call up an SEO expert and get the adequate solution at the right time.