Semantic search aims to deeply understand the actual meaning of terms and conditions used in the content and exact relation between the words used by the searcher to find the exact match of the content.
Rank Brain is a part of Google’s algorithm called Hummingbird that was released in the year 2015. This tool handles the analysis part where it prepares a web page so that t can easily fit the intents of the searcher. There are several ways to optimize your web page for Rank brain and Semantics search. Let us have a closer look at some of those useful ways. Here we go.
- Keyword Focusing Content: The first and the most important question that you should ask yourself or your team of writers is Whether your content should focus on using keywords or it should pick up a trendy and eye-catchy title and start discussing that in detail. Both of these ways are useful in one or the other way. Traditionally, writers focused on keywords usage and now in the Digital world, the second approach is in demand.
- Proper Keywords Research: Keyword usage was traditionally used and is used even today. Another thing that you must do to optimize your web page is to do through research on the keywords. Google follows many processes to improve your web page ranking. No doubt, using popular keywords is one of the best ways to simply the Google ranking process.
- The Sematic Search: The actual role of semantic search come into play when Google come up with the list of pages that fulfilled the solution to queries raised by the searcher. Now how will Google Rank these pages? Through Semantic search.Here Google will use tools like Rank Brain and check which content contain all the data as per the needs and requirements of the searcher. So, we can say that both the tools Rank Brain and Semantic search are used for improving web page ranking and improving the content quality so it can best match with the searchers’ query.
- Link Building:
Link Building is another popular way of optimizing your web content for Rank Brain. You can post a web content and provide internal linkages of reputed brands so that a searcher can easily trust you.When you post content and include external links, make sure the content links should relate to your post. For example, if you have published content on “Digital Marketing” then the internal links should contain content like “ Simple Digital Marketing Tips for Beginners”,“ Digital Marketing-A revolution in the online marketplace” and much more. This correlation between the links would encourage searcher to click on those links as well.
Above are some of the useful ways to optimize your content for Rankbrain and Semantic search. Hopefully, you find this data useful and consider it while optimizing your web page. All of these ways are some of the genuine ways used by the experts from SEO industry. You can use these means to take your web content to unimaginable heights.