How Does RankBrain Work And What Does Mean For Search Marketers?

Rankbrain is a very popular term and you will hardly find anyone connected to Digital Industry who is not aware of this well-known term. If you still are not aware, we are here to guide you through the basics of Rankbrain, How it works, and its importance for the search marketers.

RankBrain is the artificial Intelligence system of Google based on machine-learning that helps Google users to simply Google’s search results. Can we say that Rankbrain is the Google’s new way to rank the search engine results? No, it is indeed an overall algorithm that Google uses to search results. It is nothing but a computer program that has the tendency to search billions of pages and bring the best in front of the viewers.

Let us know see how exactly it works

As already mentioned, the sole aim of Rankbrian is to optimize the search results and deliver only the relevant results. The algorithm searches the data according to the phrases typed by the user and not by the individual keywords.

This algorithm has been designed to handle complicated queries, connect phrases and deliver exact search results. To make the things simpler, we can rather say that RankBrain looks after queries that users find complex and relate them to get the similar results. This helps Google to clearly understand queries that otherwise had never discussed on the Google Search engine.

Since this is a machine-learning based algorithm, it is constantly in the learning phase where a searcher pays attention to the details like page loading, bounce rate or uploading rate. So, if any user is not satisfied with the search results, he or she can generate another query and ask RankBrain to deliver new results.

Importance of Rankbrain for the Google search marketers

• You don’t have to use keywords and instead, you can write details about the thing or any particular fact that you are looking for and the RankBrain will help you get the desired results in no time.
• More relevant search results can be obtained for multiple queries like Apple means a fruit and a software giant as well. RankBrain will give you what you are looking for.
• If you come across a query that has never been answered by the Google, then RankBrain is a perfect choice for you. This algorithm will give you the relevant search results.

Google, however, has not yet disclosed its algorithms in details, but it is similar to the word2vec tool.

How can you optimize your website content for the RankBrain?

Showcase content that is meaningful and add some value to the audience. If your content is of low-quality and has no significance, then there is no point in wasting your time and money.

Most of the people do one common mistake of optimizing their content as per keywords and not for the search engine. This practice if done seriously can definitely bring good search results.

Hopefully, you find this information useful and consider it while improving your website traffic.