Ecommerce is a rapidly changing platform and there is no doubt big changes are waiting for you in the coming times. The best Ecommerce Web Design Services In India expect some major revolutions coming in the next year and forecasts have claimed that consumers will spend about $330 billion a year. Let’s have a look and know the latest trends in digital marketing and web designing world of ecommerce.
Mobile Devices will rule- Of course
The past two years have been dubbed as Years of mobile and these are no significant alternative to the same. It is always nice to have the possibility of shopping via your Smartphone. This option will turn out to be necessity in next year as the growth of mobile shopping has increased four times folds from 2013. The coming year is the last chance for major and minor online shopping platforms to convert themselves either into mobile websites or keep on losing customers. Not only they need to become mobile friendly but must also look decent and premium on a multitude of devices that are already in the market.
The age of zero friction is here and the users are not only smart but also demand convenience and total comfort while they shop or do business with you. The basic statement to be focused is that consumers expect and want zero resistance while they attempt to make online purchases. From browsing to the payment, the entire process must be flawless, hassle free and no complex! There are sites that require identifications, adding address every time a user shops and other such irrelevant features that can be easily ignored, can bear the brunt. The checkout system must be fast and come with as little clicks as possible.
A new trend and form of ecommerce has been devised which is named as Bid on Basket. Under this concept, the ecommerce retailer offers products allowing the customer to add products they want to their cart. Once they are done, the provider or supplier of these products bid on the basket and the shopper or customers can choose the best amongst them based on rating, services, delivery, and prices!
On site searches are as important as the product themselves. There is no use of putting up products on your website if they are not searchable or visible to the users. Search systems need to get advanced than they have been till now as they not only help to find the customers they desire but also help them to convert. The onsite search must feature.
- Rich content
- Error tolerance and corrections
- Refinement filters
Instead of segmenting your website in the form of Page 1, Page 2 and so one, it is better to have an infinite scroll on your website that helps to slide down the pages until and unless the customer has found the desired product. This also helps in handling speed, getting rid of lazy loading and also brings the much needed element of user friendliness.