The whole purpose of an individual or an organization in making a website is to increase the visibility so that more and more traffic lands at the site. But once the website is ready where is the guarantee that people will be aware of it and clicking on it?
Let us take an example. Suppose you are searching for some information on eco-friendly and green building techniques, more specifically perhaps you are looking for mud brick homes in India. So you will search for “mud brick homes in India”, on Google or Bing or some other search engine.
You will normally click on a few options on the first page and maybe also the second page, if you have the time or inclination. But beyond the first two pages there are a number of pages and some excellent information too, but will you be clicking on them or even going beyond the first two pages? It is highly unlikely, unless you are meticulously researching something. In fact most people click on the top two three sites of the first page and leave it at that.
This is where an SEO is of crucial importance. SEO is short for search engine optimization or search engine optimizer. SEO strategies and techniques are used to increase traffic to your website by ensuring a high placement on a search page of any SERP whether it be Google, yahoo, Bing or any other. The higher the placement or ranking, the higher is the chance that it will be visited.
Ethical SEO also called White Hat SEO utilizes a few techniques like using strategic keywords, keyword analysis , back linking, link building to improve link popularity, HTML Tags and writing content for human readers, to help a website land at the top of a search page or as near to the top as possible.
The job of a SEO service provider is to obtain higher ranking for your website and thereby ensuring more traffic. For instance there are many SEO companies in India today who will advise you on such issues and offer a wide range of packages and options for search engine optimization for your website. They may charge you a onetime fee or over a period of time for ongoing advice and support for your website.
SEO is of crucial importance in getting potential customers to your business website. It is worth remembering that currently 65-70% searches are done on Google and if your website is not easily “findable” on Google then you might be losing about a similar percentage of potential clients. SEO companies in India can be found online and you should go for one which is located near to your business area and only after checking their credentials by getting feedback from their past and existing clients.