Press release distribution is a tried, tested and trusted media outreach strategy. Right now, thousands of journalists at home and abroad are frantically searching for interesting, engaging and unique snippets to populate their pages - online and offline. In a world of 24/7 digital news and instant-access information, the power of the press release has never been greater.
Just a single well-timed, well-targeted press release has the potential to reach thousands, even millions of qualified prospects. It’s simply a case of knowing where, when and how to distribute each press release for maximum impact. Whether introducing new products, announcing special offers or simply working on brand recognition, the power of the press release must not be underestimated.
If you are interested in capitalizing on the unique impact and influence of the press release, contact the team at Kudometrics today.
Every business has its own unique objectives and priorities. In turn, no two PR distribution or media outreach services should ever be the same. Here at Kudometrics, we create 100% bespoke solutions to suit the unique requirements of and every business we work with.
Our advanced media and influencer outreach services are built around the following key components:
If you want to be taken seriously by the media, you need to give them a reason to take you seriously. The world’s leading media outlets are only interested in the latest new and cutting-edge insights of interest to their readers. By keeping a close eye on what’s new and trending, we’ll ensure your business cultivates strong and meaningful media relationships.
Finding Your Audience
Successful outreach is all about targeting the right people at the right time. Not to mention, knowing exactly where to look for them. Our unrivalled experience enables us to carefully analyze and assess which platforms to focus on, in order to find your ideal audience. However complex or specific your ideal customer may be, we’ll find them.
Timeliness is also of the utmost important for effective media outreach. Some audiences are more active and engaged in the early morning, others later in the evening, or perhaps at weekends. Your outreach strategy will only deliver an adequate ROI if you know exactly when to reach your ideal customer.
Building Quality Connections
All businesses want to be featured in major international publications like The Wall Street Journal or Time Magazine. However, the most effective connections for your business could be much smaller, niche and/or local media brands at home or abroad. We’ll help identify the most relevant connections for your business and handle those all-important introductions on your behalf.
Whether ready to go ahead or simply exploring the available options, we’d be delighted to hear from you. Contact a member of the team at Kudometrics today for an obligation-free consultation.
Press release distribution and media outreach are two of the most important components of a wider PR strategy. At Kudometrics, we provide integrated PR and marketing solutions to suit all requirements and budgets, built around the PESO model as outlined below:
We create bespoke digital PR and outreach services on the basis of our clients’ commercial objectives and available budgets. Whatever it takes to significantly enhance the ROI on your digital marketing spend, we’ll make it happen.
The key to successful press release distribution and media outreach lies in giving both media outlets and their readers something to shout about. Unless the stories you share are unique, relevant, engaging and of genuine value, they won’t give you a second thought.
With a little creativity, even the most generic of updates or announcements can be transformed into an impactful and inspiring press release. If you lack the knowledge and experience to produce high-impact copy for media agencies, we can help.
Hit the headlines with Kudometrics and discover the unique power and influence of the press release. Contact a member of our outreach team today to discuss your requirements in more detail.