Our Story

The journey from a small digital marketing agency to a thriving tech company

About KudoMetrics Technologies Private Limited

KudoMetrics Technologies Private Limited is a forward-thinking digital solutions company dedicated to leveraging technology to simplify lives and enhance experiences. With a strong foundation in artificial intelligence, user-centric design, and innovative product development, we focus on creating tools that address real-world challenges and improve everyday interactions.

While our company initially focused on providing SEO services, digital marketing services, and web development, we have evolved into a full-scale technology company. Today, our core business revolves around proprietary digital products and platforms across various market segments.

Our team comprises passionate professionals committed to delivering excellence through creativity, collaboration, and a relentless pursuit of innovation. By understanding the needs of businesses and individuals alike, KudoMetrics Technologies Private Limited is uniquely positioned to craft digital products that are not only cutting-edge but also practical and impactful.

Our Mission

Our mission is to harness the power of digitalization and artificial intelligence to develop solutions that:

  • Simplify everyday tasks and workflows
  • Enhance user experience and satisfaction
  • Deliver tangible value to businesses and individuals alike

By keeping the user at the core of every decision, we strive to create products that are not only functional but also delightful to use.

Our Vision

Our vision is to lead the digital transformation by staying at the forefront of technological advancements while creating user-centric solutions. We aim to empower people and organizations through innovative tools that simplify life, inspire creativity, and drive efficiency.

We aspire to transform how people interact with technology—removing friction and bringing greater convenience to everyday activities.

Our Core Values

Simplicity

In a world overwhelmed by complexity, our goal is to strip away the unnecessary and focus on building products that are intuitive, easy to use, and solve real problems. We ensure anyone, regardless of technical background, can benefit from our solutions.

Craftsmanship

We take immense pride in the quality and precision of our work. We approach product development with a craftsmanship mentality—where every detail matters, and excellence is non-negotiable. Every product is treated like a masterpiece—polished, well-engineered, and built to last.

Ownership

We empower every team member to take full responsibility for their work, to think like an entrepreneur, and to feel a personal connection to the outcomes they help create. When you own something, you care deeply about its success, and that's how we approach our work.

Care

We care deeply about the impact our products have on people's lives. We foster a culture of empathy, support, and well-being within our company and community, ensuring that each individual feels valued, empowered, and inspired to contribute their best work.

The Beginning

Sathishkumar Varatharajan

Founder & CEO

Sathishkumar Varatharajan completed his BE Mechanical Engineering from Sona College Of Technology in Salem, Tamil Nadu in 2009. His journey into the digital world began during his college days in 2007, when he started taking on freelance projects through Fiverr and other platforms.

What started as a side project turned into a passion as he discovered the immense potential of the online world. Despite initially planning to pursue marine engineering after his mechanical engineering degree, Sathishkumar's success in the digital space redirected his career path.

During 2009-2011, he worked from home full-time and earned a substantial income through various digital projects. He developed and managed two successful blogs while continuing to take on freelance work. In 2010, he partnered with John Rampton from the USA (now CEO of Due) and together they grew several successful digital properties.

The Journey

2007-2009

Early Online Ventures

During his college years, Sathishkumar began freelancing on platforms like Fiverr, taking on various digital projects to earn extra income. This early exposure to online work planted the seeds for his future entrepreneurial journey.

2009-2011

Full-time Digital Entrepreneur

After graduating, Sathishkumar worked from home full-time on digital projects. He developed and managed successful blogs while continuing to take on freelance work. In 2010, he partnered with John Rampton from the USA (now CEO of Due) and together they built several successful digital properties.

2011

Founding KudoMetrics Technologies Private Limited

KudoMetrics Technologies Private Limited was established as a partnership company by Sathishkumar Varatharajan, along with his parents Varatharajan N and Saraswathi V as partners. The company began as a digital marketing agency, with SEO as its primary service, operating with just three people in a small 160 sq. ft. office.

2011-2015

Early Agency Growth

Sathishkumar expanded the SEO agency by launching regional brands like Chennai SEO Company and Bangalore SEO Company. He traveled between Salem, Chennai, and Bangalore to meet clients and grow the business. By 2015, the team had grown to 10 people, but running an agency proved challenging with unpredictable revenue.

2015-2018

Diversification & Stabilization

With the agency on the brink of collapse in 2015, Sathishkumar diversified by launching several online platforms and blogs including AndroidRootGuide.com, AllUSBDrivers.com, and various affiliate blogs. These new ventures helped stabilize the company's revenue. The team grew to 15 people during this period, with most focusing on client work while Sathishkumar managed the new online ventures with minimal support.

2016

Corporate Transformation

The company was formally incorporated as "KudoMetrics Technologies Private Limited" under the Companies Act, 2013. The Certificate of Incorporation was issued on June 20, 2016, with three directors: Sathishkumar Varatharajan, Varatharajan N, and Saraswathi V. The company was registered in Tamil Nadu with its registered office at SF.No.524/3, SC Main Road, Vinayagapuram, N.S.Puram, Attur, Salem, Tamil Nadu - 636102.

2018

Expansion & Personal Milestone

Sathishkumar married Rennitha Kailasam, who would later join the company as a director in 2020 and become the Managing Director. The company obtained its GST Registration (33AAGCK3780L1Z9) effective from April 16, 2018, and established additional operational offices in Coimbatore, Tiruvallur, and Chennai, reflecting its growing presence across Tamil Nadu.

2018-2020

Payment Challenges & Resilience

The company faced significant payment processing challenges for its various digital platforms. They navigated through this difficult period by switching between various payment processors including Checkout.com and Razorpay. The COVID-19 pandemic in 2020 added further complications, especially for their Indian e-commerce ventures. Despite these challenges, the company persevered, with PayU stepping in to help with payment acceptance.

2021

International Expansion

In August 2021, Sathishkumar established Kudometrics LLC in Wyoming, USA. The company was officially registered on August 30, 2021, with Sathishkumar Varatharajan as the sole member (100% ownership). This expansion marked an important step in the company's global growth strategy, classified as a "Foreign-Owned US Disregarded Entity" focused on e-commerce operations.

2020-Present

Growth & Global Expansion

Rennitha Kailasam joined as a director and later became the Managing Director, strengthening the leadership team. The company began focusing all resources on their most profitable ventures. The integration of Stripe as a payment processor enabled rapid company growth, reaching significant revenue milestones.

In April 2024, to overcome persistent payment processing challenges, Sathishkumar established BuildDigital Solutions FZE in Dubai, UAE. This Free Zone Establishment was officially incorporated on April 5, 2024 under the Dubai World Trade Centre Authority. This UAE entity successfully resolved payment processing challenges by providing access to multiple payment gateways including Stripe, Network, and Checkout.com.

Today, KudoMetrics Technologies Private Limited employs 46 people across 5 departments: HR (2), Accounting (1), SEO (22), Tech (12), Support (6), and Video/Growth Marketing (3). The company generates substantial monthly revenue in the low-to-mid six figures and is constructing a three-story corporate office building in Attur, Salem, Tamil Nadu.

KudoMetrics Technologies Private Limited Today

From a humble beginning in a 160 sq. ft. office to a thriving technology company with global reach

Our Workspace

Currently operating from an 1800 sq. ft. office space, with construction underway for a three-story corporate building on a 2400 sq. ft. plot in Attur, Salem, Tamil Nadu.

Our Team

A dedicated team of 46 professionals across 5 departments, working together to build innovative solutions and provide exceptional service to our clients.

New Projects & Expansion

The company continues to innovate and expand its product portfolio with several new projects in development:

  • PDFSuitePro.com - Comprehensive PDF management solution
  • LinkMonitorPro.com - Professional link monitoring and management
  • HandleMonitor.com - Social media handle availability monitoring
  • CreateStory.AI - AI-powered content creation platform
  • WedSpeech.AI - AI-assisted wedding speech generator
  • BeardStyleAI.com - AI styling assistant for facial hair
  • SmallSMOTools.com - Collection of social media optimization tools
  • LogoApp.com - Logo creation and management platform

This product-focused approach represents a significant evolution from the company's service-oriented beginnings, positioning KudoMetrics Technologies Private Limited as a diverse technology company with multiple digital platforms across various market segments.