How to Diagnose SEO Traffic Drops?

Almost every startup or a professional SEO at some point in time have been asked this questions-How to diagnose the SEO Traffic drop? We are here with some of the useful steps to diagnosing. Let’s have a look.

Before the things worsen and go out of your hands, it is important to check if the traffic drop is real. You can do that by asking yourself two basic questions.

Should you trust the traffic drop data?
Well, this may sound a bit astonishing but sometimes, a quarter of a web traffic drops only due to some data errors. To resolve this issue, you need to contact your data expert team and try to find out if any issue or a particular day data is missed from the database.

Is it normal?
You must keep a check on the variations of the data results. If you find that someday the web traffic is more and on someday, it is less then you can take it normal and expect the things to settle down quickly.

Think about algorithm update when organic traffic drops
There are so many online resources that you can check to find if any new update has been introduced by Google or not. Because this is the only case when your website traffic can drop. Though it is not always easy to track the latest update from Google but time may teach you the new things and the techniques to update.

Whether you are getting traffic drop in a particular segment or not?
One thing that most of the website owners use is to segregate the data from the website and then analyze which segment of the website is finding the drop rate, the maximum. There are basically two segments that you can use to check the website traffic drop. The first one being the device on which your website is being accessed by the user and the other one being the page type. Whether the page is for a specific product or any service?

Whether Google is penalizing your website or it’s web pages?
You need to check if Google is penalizing your website for any reason or not? There are so many algorithms that the Google use to rank your website. You need to carefully analyze whether Google is penalizing your website for any reason or not.

Is there a sudden all drop while introducing new things?
If you have done some changes in your website and your web traffic has dropped suddenly then you need to check if the changes are affecting your reputation online or not.

Wrapping Up

Above are some simple yet effective ways to diagnose SEO traffic drops. Hopefully, you will find this information useful and consider these tricks before you actually find yourself trapped in a hole.