Digital Marketing is the present and the future of online marketplace. If you are one of those who want to be professional at using Digital Marketing to its maximum level, we are here with the list of some of the common mistakes that a Digital Marketing professional should avoid. Here we go.
- If You Are Not Available On Your Social Media Profile Page
If you have created your social media page, you have given your site a good start. But if you are using automated tools like Hootsuite to schedule your posts, then you are undoubtedly harming your website yourself. You need to hire someone, who stays active all the time and respond to the queries generated by the visitors who viewed your social media page. Make sure that person is active and doing his or her job passionately.
- If You Are Not Doing Keyword Research
before publishing your web content, make sure you have done rigorous keyword research so that your content is optimized as per the latest SEO trends.
- If You Are Not Keeping Track Of Your Work
If you are following well-organized procedures for marketing your web content digitally but not keeping a track of your work report, then you are definitely ruining your online reputation as well. Make sure you install Google Analytics tool, and your website has its customized URL to run your web ads. Taking an example of your web page that you want to promote on Twitter and LinkedIn. Make sure you create two different customized URLs, where one can be used for Twitter and other for LinkedIn.
- If You Are Not Promoting Posts That You Shared On Your Social Media Page
It has become quite a difficult task to chase web traffic organically. Social media posts can help you to generate traffic only if your posts are promoted following right tricks and techniques. For social media networks like Facebook, marketing has become harder so if you want to promote your posts then it is better to make some investment rather smart investment we should say. If you are a business holder, you can use the LinkedIn profile page to promote your posts in a healthy way.
- If You Are Not Checking Your Emails
If you are running email marketing campaigns, and not testing the results of your campaign, then you are ruling your web presence unknowingly. Your email database should be updated so that your emails reach the right person at the right place and at the right time. You can use a variety of methods for testing like experimenting with the results obtained by changing the subject line, CC line, BCC line, and much more.
- If Your Content Is Not Optimized
If you have added content to your website but not checked if the content is original, plagiarism free and fresh or not then you may end up getting your website or web page penalized.
Above are the 6 useful tips or we call them errors that a Digital Marketing professional should avoid if he or she really want to succeed.